MY STORY

Youri Vaisse luxury jewelry new york city.png 
 ABOUT ME

I am known for delivering growth, driving digital transformation and executing business turnarounds.

A visionary leader and successful entrepreneur with an MBA, I pride myself on honesty and fairness in my work.

I enjoy leading teams and building the processes and structures that set a business up for success. I have the resilience and resourcefulness to effectively navigate large, complex, matrix organizations or build a business from launch.

13+ YEARS OF PROFESSIONAL EXPERIENCE

  • Develop and execute omni-channel growth marketing strategies aligned with overarching business objectives.

    Skills: Brand Strategy · Growth Marketing · E-Commerce · Paid Media Strategy · Data Analytics · Leadership

  • Responsible for direction and implementation of the global E-Commerce, digital and omnichannel business strategy.

    Skills: Brand Strategy & Management · Customer Relationship Management (CRM) · Jewelry & Luxury · P&L Management

  • Responsible for directing and overseeing E-Commerce, online marketing division and retail/ brick & mortar expansions.

    Skills: Brand Strategy · Digital Marketing · Paid Media Strategy · Customer Relationship Management (CRM) · Retail

  • Defined and Led comprehensive E-Commerce and web marketing strategies for 6 brands.

    Skills: Paid Media Strategy · E-Commerce · Brand Strategy · Marketing Strategy · Creative Direction

  • Developed and executed the club's 3-year business plan, directly reporting to the CEO.

    Skills: Customer Relationship Management (CRM) · Brand Management · Event Management · Leadership · Customer Experience

  • Lead the global strategy, technology and business processes of the Company.

    Skills: Brand Management · E-Commerce · Business Development · Brand Strategy · Leadership

  • Skills: Paid Media Strategy · Customer Relationship Management (CRM) · Brand Development · E-Commerce · Business Development

EDUCATION

  • Graduated from KEDGE BUSINESS SCHOOL in Bordeaux, France.

    Skills: Digital Strategy · Paid Media Strategy · Customer Relationship Management (CRM) · Brand Development · E-Commerce · Strategy · Marketing Strategy · Online Marketing · Luxury · Marketing

  • Skills: Customer Relationship Management (CRM) · Luxury

    Grade: Certificate of professional qualification Wines & Spirits

    A specialist level qualification providing expert level knowledge in all aspects of wine and spirits production, wine regions and styles, and the global trade in wines and spirits.

  • Graduated from Université de Pau et des Pays de l’Adour in Bayonne, France.

SKILLS

    • Omnichannel E-Growth (e-commerce, retail, e-retail)

    • Digital Marketing & Media Strategy

    • Performance & Affiliate Marketing

    • Analytics & ROI Analysis

    • Paid acquisition Strategy

    • Product Roadmap & Management

    • Brand Strategy & Management

    • Leadership & People Development

    • P&L & Budget management

    • CRM

    • Store openings and roll-out

    • Shopify | WooCommerce | Magento | Salesforce Commerce Cloud | Amazon Seller Central

    • Klaviyo | Mailchimp

    • Meta Ads | Google Analytics & Ads | Adobe Analytics | Tableau | Power BI

    • SEM | SEO | PPC | IMS/OMS | Mobile Commerce | UX/UI Design

    • Adobe Suite | MS Office Suite | Google Apps Suite & Webmaster Tools | HTML & PHP | CSS | SQL

    • AI | chatbots | voice commerce | VR/AR